The Orc Advantage

The market is evolving in a way that places demands on software suppliers like Orc to keep pace with overall industry trends and plan for meeting customers’ anticipated future needs. Orc’s dual strategy, based on targeted offerings for trading and connectivity solutions, provides the answers to these challenges. 

Knowledge about each market and customer

Market confidence in Orc relies on both the technology and solutions offered by the company and on appreciation for Orc as a supplier. With respect to the latter, Orc stands out through its global presence and its in-depth understanding of and ties to the regional financial markets where customers operate.

Orc’s solutions are also uniquely suited to and beneficial for small firms as well as the largest global players in the financial industry – with an offering that is specialized but at the same time caters to a wide range of customer needs. Orc’s promise to all customers, regardless of size, is that Orc understands their business and needs, making it possible for the sales and service staff to give each customer truly personal treatment.

Competitive advantages through technical leadership

Orc’s long-standing market experience and solid reputation as a supplier of advanced and reliable high-performance solutions remains a critical factor for customers. The impor­tance of technology is by no means decreasing. Rather, the demands on trading solutions are rising as new areas of the financial markets open for electronic trading and in pace with rapid volume growth particularly for derivatives and commodities trading.

Orc seeks to leverage its technical strength in the areas with the greatest anticipated growth. Today this includes automated trading where market participants are constantly demanding higher capacity and lower latency from their systems, two factors with a direct impact on competitiveness. Orc is meeting these challenges through a consistent approach to development activities, often in response to local needs, as a means for safeguarding the company’s ability to offer market-leading technology at all times.

Alternative or complement to in-house development

A customer facing an investment decision is less likely to choose between Orc and another supplier than between Orc and an in-house developed solution. For these customers it is important that Orc can offer the advantages associated with in-house development, such as the implementation of customized trading strategies and the integration of new systems with existing IT resources. At the same time, Orc must be able to deliver added value by enabling the customer to avoid investment in costly technical infrastructure and development of functions that offer no direct competitive advantages.

Orc anticipates sustained growth in the uptake of Orc solutions. It is increasingly evident that customers would prefer to avoid in-house development and are more often opting to purchase solutions from leaders like Orc Software.